Head of strategy and content / Head of Digital
Marketing and Advertising | Milan Area, Italy, IT
Enthusiastic strategist with a deep knowledge of digital branding, social media, content strategies and digital/crossmedia/integrated projects. Keen observer of people, with a technological and digital business sensitivity, people and process management capabilities, and a true passion for brands with a strong positioning and cultural relevance. My aim is to create strategies and to find believable ideas that also generate a positive impact on society.
I could define myself as an innovation-oriented digital strategist with creative and organizational skills, able to conceive and manage projects in all phases, from analysis to insight, concept, content, brand activations, design and kpi's monitoring.
digital branding, strategy and business // integrated // strategic analysis // trendwatching and consumer trends // social media and content strategy // digital and crossmedia platforms (web, mobile, e-commerce, etc) // digital pr, direct, CRM // digital design and experience // teaching, tutoring and people management // accounting
Among the Clients I worked with:
Compass Banca, #Bit2015 (International Travel Fair), Biraghi, Bosch, UBI Banca, Nestlé brands (Buitoni, Nesquik, Perugina, Nestlé Fitness, Sanbittèr, Nescafè), RCS brands (La Gazzetta dello Sport, Corriere.it, Leiweb, QuiMamme, ViviMilano, Amica), MTV Networks (MTV Italia, Nickelodeon, MTV Mobile), Henkel brands (Pritt, Pattex, Loctite, Pril, Antica Erboristeria, Taft Testanera), Galbusera, Chiquita, Powerade, Zurich Connect, Generali Assicurazioni, Dolomiti Superski, Chicco, Virgilio, Cesvi Onlus
Relevant experience on new business pitches and projects supervision in several other industries both in b2c and b2b (digital business, telco, fashion & beauty, luxury, retail, beverage, finance, automotive, travel, broadcasting, etc)