Digital Director, Strategy & Innovation at The Big Now
Marketing and Advertising | Milan Area, Italy, IT
Enthusiastic creative strategist with a deep knowledge of digital branding, social media, content strategies and digital/crossmedia/integrated projects. Keen observer of people, with a technological and digital business sensitivity, people and process management capabilities, and a true passion for brands with a strong positioning and cultural relevance. My aim is to create strategies and to find believable ideas that also generate a positive impact on society.
I could define myself as an innovation-oriented digital strategist with creative and organizational skills, able to conceive and manage projects in all phases, from analysis to insight, concept, content, brand activations, design and kpi's monitoring.
digital culture, vision and processes // digital brand positioning// digital strategy // strategic analysis // trendwatching and consumer trends // social media and content strategy // digital and crossmedia platforms (web, mobile, e-commerce, etc) // digital pr // digital experience // integrated campaigns //teaching, tutoring and people management // projects lead
Among the Clients I worked with:
Compass Banca, #Bit2015 (International Travel Fair), Biraghi, Bosch, UBI Banca, Nestlé brands (Buitoni, Nesquik, Perugina, Nestlé Fitness, Sanbittèr, Nescafè), RCS brands (La Gazzetta dello Sport, Corriere.it, Leiweb, QuiMamme, ViviMilano, Amica), MTV Networks (MTV Italia, Nickelodeon, MTV Mobile), Henkel brands (Pritt, Pattex, Loctite, Pril, Antica Erboristeria, Taft Testanera), Galbusera, Chiquita, Powerade, Zurich Connect, Generali Assicurazioni, Dolomiti Superski, Chicco, Virgilio, Cesvi Onlus
Relevant experience on new business pitches and projects lead in several other industries both in b2c and b2b (digital business, telco, fashion & beauty, luxury, retail, beverage, finance, automotive, travel, broadcasting, etc)