Head of strategy and content / Head of Digital
Marketing and Advertising | Milan Area, Italy, IT
Enthusiastic strategist with a deep knowledge of digital branding, social media, content strategies and digital/crossmedia/integrated projects. Keen observer of people, with a technological and digital business sensitivity, people and process management capabilities, and a true passion for brands with a strong positioning and cultural relevance. My aim is to create strategies and to find believable ideas that also generate a positive impact on society.
I could define myself as an innovation-oriented digital strategic and creative planner able to conceive and coordinate projects in all phases, from analysis to insight, concept, content, design and kpi's monitoring.
trendwatching :: strategic analysis :: actionable insights :: concept :: digital brand positioning :: creative strategy :: digital marketing and communication :: social media and branded content :: digital PR :: CRM and direct :: unconventional :: integrated communication :: media neutral approach :: innovation :: storytelling keynote :: teaching and tutoring :: team leadership and team working :: spreading enthusiasm.
Among the Clients I worked with:
#Bit2015 (International Travel Fair), Biraghi, Bosch, Ubibanca, Nestlé brands (Buitoni, Nesquik, Perugina, Nestlé Fitness, Sanbittèr, Nescafè), RCS brands (La Gazzetta dello Sport, Corriere.it, Leiweb, QuiMamme, ViviMilano, Amica), MTV Networks (MTV Italia, Nickelodeon, MTV Mobile), Henkel brands (Pritt, Pattex, Loctite, Pril, Antica Erboristeria, Taft Testanera), Galbusera, Chiquita, Powerade, Zurich Connect, Generali Assicurazioni, Dolomiti Superski, Chicco, Virgilio, Cesvi Onlus
I have organizational skills and a relevant experience on new business pitches and projects supervision in several other industries both in b2c and b2b (digital business, telco, fashion & beauty, luxury, retail, beverage, finance, automotive, travel, broadcasting, etc)