Head of strategy and content / Head of Digital
Marketing and Advertising | Milan Area, Italy, IT
Creative marketer with a deep knowledge of digital branding, social media, content strategies and crossmedia/integrated projects. Keen observer of the customer, with a commercial and media sensitivity and a true passion for brands with a strong positioning and cultural relevance.
I could define myself as an innovation-oriented digital strategic and creative planner, able to conceive and coordinate projects in all phases, from analysis to insight, concept, content, design and kpi's monitoring.
strategic analysis :: insight :: concept :: brand positioning :: creative strategy :: digital marketing and communication :: social media and branded content :: digital pr :: reputation, csr :: direct and unconventional :: integrated communication :: media neutral approach :: innovation :: storytelling keynote :: teaching and tutoring :: team leadership and team working :: spreading enthusiasm
Among the Clients I worked with:
Nestlé brands (Buitoni, Nesquik, Perugina, Nestlé Fitness, Sanbittèr, Nescafè Dolce Gusto), RCS brands (La Gazzetta dello Sport, Corriere.it, Leiweb, QuiMamme, ViviMilano, Amica), MTV Networks (MTV Italia, Nickelodeon, MTV Mobile), Henkel brands (Pritt, Pattex, Loctite, Pril, Antica Erboristeria, Taft Testanera), Galbusera, Chiquita, Powerade, Zurich Connect, Generali Assicurazioni, Dolomiti Superski, Chicco, Virgilio, Cesvi Onlus
New business pitches and projects supervision in several other industries both in b2c and b2b (digital business, telco, fashion & beauty, luxury, retail, beverage, finance, automotive, travel, broadcasting, etc)